Silk City Grooves is a music brand based in Paterson, NJ, a city known for its industrial heritage. They wanted a visual identity that reflected that gritty, factory-era aesthetic while staying true to their love of analog music.

The logo design blends industrial elements with vinyl record imagery, creating a bold mark that stands out on signage, merchandise, and digital platforms. The Wix website follows the same approach—clean, high-contrast, and easy to navigate, giving customers quick access to products and services.