Smithville Irish Festival
A long-running collaboration built to grow with the festival.
Deliverables:
+ Visual Identity and Logo Design
+ Wix Website Design
+ Ongoing Updates and SEO Optimization
Website:
The Smithville Irish Festival is one of South Jersey’s largest annual cultural events, drawing thousands of visitors each October to celebrate Irish heritage, music, and community at Historic Smithville.
I was first approached in 2016 to replace the festival’s outdated Flash website with a new, mobile-friendly platform. That initial rebuild improved visibility, navigation, and search performance—turning what had been a static online flier into a living, working hub for attendees, vendors, and sponsors alike.
Since then, I’ve continued refining the site to simplify vendor registration, streamline event promotion, and keep pace with the festival’s growth. Most recently, I developed a new visual identity for the 2025 festival—a cleaner, more cohesive look that honors the event’s heritage while giving it a sharper, more professional presentation.
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